Pros and Cons of Traditional Marketing and Digital Marketing

In this post, we examine the pros and cons of traditional marketing versus digital marketing which is always a topic of much discussion. With a long history, traditional marketing is advertising that is not internet based. We hear and see advertisements daily on television, in newspapers, and on the radio while casually starting our daily routine. Outdoors, we see marketing ads on flyers everywhere. There are also large posters promoting new films on streets or on buses, such as the ads on Dublin buses. Film ads are one type of marketing and help movie production companies to capture the attention of pedestrians. For many businesses, traditional marketing strategies work better depending on the type of the company they own. Their target audience could prefer the traditional one when it comes to traditional marketing vs. digital marketing. In their book Dave Chaffey and Fiona Ellis-Chadwick state that traditional marketing is both valuable and limited in certain ...